Journey simulation

Overview

I led research and design for a new journeys feature that allows customers to simulate a journey run safely with test data before going live.

Jump to final designs →

Background

Hightouch's Customer Studio journey builder is a drag-and-drop interface that allows marketers to build automated workflows to drive marketing campaigns.

Problem

In order to feel confident launching a journey, most users create a set of test users and fully run their journey to make sure nothing goes wrong. While effective, this method is time consuming.

Solution

We introduced a native simulation feature that allows users to pick a test user or entire audience and simulate a journey run in a matter of minutes, not weeks.

Outcome

Journey simulation sped up user workflows and improved demo-ability of the product.